Last year
Ā for Motherās Day
Ā Ā we introduced a product that some people
Ā Ā Ā absolutely LOVED
and RAVED aboutā¦
At the same time, it made some people MAD!
(And being one of our lower-cost products, at only $44, I can tell you it wasnāt due to the price!)
It made some people SO MAD
Ā that they took time to leave agro comments on our social posts and ads.
Which of course meant they saw even more of our posts!
(funny how the algorithm works that way)
We even had people who purchased the product request to return it once they realised what it wasā¦ š¤
The agro commentsā¦
Ā sure, internet trolls and keyboard warriors are real.
If I took everything these types of people said to heart,
Ā I would have quit ecommerce a long, LONG time ago!
Lucky for me,
I HAVE TODDLERSā¦
which means Iām practised in the art of NOT giving a taking attacking comments to heart.
āI donāt like you, dadā,
āI donāt love you, dadā,
etc,
etc.
Yeah, they cut deep the first time around.
But once you realise statements like these are truly false, itās easy to move through it:
Ā āLove you too, Mal!ā š
Larissa has even had:
Ā āI want you to be eaten by a crocodile!ā
Ouch!
Ā Emotionally as well as physically. š
Trolls will be trolls (and behave like toddlers)ā¦
But the people returning the product was what confused me. š¤
But it makes sense when I think about it.
If you havenāt got time
Ā to read a product descriptionā¦
You SURE WELL donāt have time
Ā to make the most of this product!
(and good luck finding time to get to the Post Office to return it - many never did)
What product am I talking about?
Drum roll, pleaseā¦
š„
š„š„
š„š„š„
š„š„š„š„
āNot this againā I hear you say.
š„
š„š„
š„š„š„
š„š„š„š„
Yes, this again š
š„š„š„š„š„š„š„
Iām talking about the Making Mumās Day Diary.
WHAT, you havenāt heard about it?
Hmmā¦
Let me tell you about it thenā¦
This diary is different from the rest
Ā of our adventure diary range.
Itās a Step-By-Step Guidebook for dad and the kids on absolutely spoiling mum.
Itās single-use - in the sense you only fill it in over one dayā¦
But chances are
Ā youāll look back over it hundreds of times across your lifetime!
(We sure do!)
And, itās ONLY for special occasions.
Think Birthdays
Ā and Motherās Day.
āSo why the controversy!?ā
Ā Ā Yes, yes, I know youāve got places to be Jeremy.Long story short: Ā Some of the dads we were marketing to simply didnāt think this kind of appreciation of mums was warranted. š³Or, maybe they were just jealousā¦ š¤·āāļøI wish I had some of the comments to show you but it looks like most of the shameful ones were permanently deleted - or removed by IG/FB.
