About Us

Dad Certified® Founder, Jeremy Jones and his family.

Hi, I'm Jeremy, the founder of Dad Certified.

I'm passionate about solving people's problems through high-quality solutions.

I live on the Central Coast of New South Wales, Australia, with my wife Larissa, our two boys, Malachi and Silas, and our Labrador, Finn.

I've always loved problem-solving and coming up with new ideas. Studying Innovation Engineering at university really ignited this passion and drove me to solve problems beyond those of just myself, my family, or my friends.

Since then, I've channelled the skills I've developed—through work, studies, and life experiences—into helping as many people as possible. It didn't take long to discover that ecommerce was the perfect platform for this. It allows me to solve problems more quickly and on a larger scale while also getting to spend much more time with my growing family.

Larissa and I previously launched and built two ecommerce businesses from the ground up. As our circumstances changed, we sold them to two incredible families who have continued to build upon and carry on our vision. (Feel free to check them out at: pageandpine.com.au and saltofaustralia.com.au.)

With the birth of my second son and my growing passion for fatherhood, I knew that my next business venture would focus on solving problems for dads.

Enter: Dad Certified—a business focused on building greater confidence in dads for a more fulfilling fatherhood experience.

At Dad Certified, we're all about making both fatherhood and motherhood more enjoyable and less daunting. We understand that being a parent can be challenging, and it's okay to admit that.

Come on a journey with us, and let us help you develop deeper bonds with your family for a more fulfilling parenthood experience.

Cheering you on!
Jeremy Jones